|
Catalog Number |
Course Title |
Credits |
|
Fall Semester |
||
|
10-102-100 |
Business Organization & Management |
3 |
|
10-104-11 |
Marketing Principles |
3 |
|
10-106-130 |
Integrated Computer Applications, Beginning |
4 |
|
|
Estimated Semester Total |
10 |
|
|
|
|
|
Spring Semester |
||
|
10-102-130 |
Principles of Management |
3 |
|
10-801-195 |
Written Communications |
3 |
|
10-809-197 |
Contemporary American Society |
3 |
|
|
Estimated Semester Total |
9 |
|
|
|
|
|
Summer Semester |
||
|
10-809-195 |
Economics |
3 |
|
|
Estimated Semester Total |
3 |
|
|
|
|
|
Fall Semester |
||
|
10-102-112 |
Business Ethics |
3 |
|
10-801-196 |
Oral/Interpersonal Communications |
3 |
|
10-804-123 |
Math with Business Applications |
3 |
|
|
Estimated Semester Total |
9 |
|
|
|
|
|
Spring Semester |
||
|
10-101-140 |
Survey of Accounting |
3 |
|
10-104-120 |
Principles of Selling |
3 |
|
10-809-199 |
Psychology of Human Relations |
3 |
|
|
Estimated Semester Total |
9 |
|
|
|
|
|
Summer Semester |
||
|
10-104-140 |
Web Marketing |
3 |
|
10-801-197 |
Technical Reporting |
3 |
|
|
Estimated Semester Total |
6 |
|
|
|
|
|
Fall Semester |
||
|
10-102-110 |
Business Statistics |
3 |
|
10-104-135 |
Promotion |
3 |
|
|
Estimated Semester Total |
6 |
|
|
|
|
|
Spring Semester |
||
|
10-102-120 |
Business Law |
3 |
|
10-104-112 |
Marketing Management |
3 |
|
10-104-145 |
Marketing Research |
3 |
|
|
Estimated Semester Total |
9 |
|
|
|
|
|
Summer Semester |
||
|
10-104-175 |
Marketing Internship/Capstone |
3 |
|
|
Estimated Semester Total |
3 |
10-104-111 MARKETING PRINCIPLES
Introduces modern marketing. Students study the role of marketing in business and society and will be introduced to marketing planning. Students will learn the differences between total and target markets as well as how to apply the marketing mix of pricing, promotion, product, and physical distribution to a marketing strategy. Lecture. 3 credits.
10-104-112 MARKETING MANAGEMENT
Examines the role of retailing, wholesaling, selling, pricing, promotion, distribution, and products in marketing. The student applies marketing principles to a business and determines an effective marketing strategy. Prerequisite: 10-104-111. Lecture. 3 credits.
10-104-120 PRINCIPLES OF SELLING
Develops an understanding of the relationship between salesperson and customers. Students prepare and deliver a sales presentation that demonstrates the proper techniques of determining customer needs and presenting solutions to those needs. Lecture. 3 credits.
10-104-125 E-COMMERCE
Provides an overview of electronic commerce. Business models underlying these electronic commerce applications are studies from both an operational and strategic perspective. A review is made of WWW technology trends including electronic payment and related issues of authentication, security, privacy, intellectual property rights, and tax implications. Lecture. 3 credits.
10-104-135 PROMOTION
Studies the methods of sales promotion. Through hands-on activities, students design and create promotional materials in the areas of visual merchandising, direct marketing, and advertising. Lecture. 3 credits.
10-104-140 WEB MARKETING
Enhances student understanding and appreciation of the importance and relevance of the Internet/ Web as a marketing tool in today's increasingly competitive and dynamic marketplace. This hands-on course helps define the role the Internet/Web plays in the growth, survival, and success of today's and tomorrow's businesses. Knowledge and understanding of the "why" and "how" of Internet/Web marketing is paramount to understanding business in the new millennium. Lecture. 3 credits.
10-104-145 MARKETING RESEARCH
Explores the methods of collecting data through marketing research and analyzing data gathered. Includes problem definition, planning, secondary and primary data, survey design, and data collection and interpretation. Prerequisite: 10-102-110. Lecture. 3 credits.
10-104-175 MARKETING INTERNSHIP/CAPSTONE
Applies previously learned skills in a real (or simulated) work environment. Serves as a culminating course for marketing. Field. 3 credits.